Our Guide to Finding Keywords That Deliver Conversions

One of the most well-known and commonly used practices in terms of SEO is the proper use of keywords.

Search Engine Optimization (SEO) services check a variety of factors when looking into your business website’s SEO efforts. It can be as simple as looking into your titles and headers’ character counts, to more technical practices, such as optimizing your URL structure. One of the most well-known and commonly used practices in terms of SEO, however, is the proper use of keywords.

Keywords in SEO

In essence, keywords are particular words or phrases that an Internet user inputs into a search engine to find the content or page that they are looking for. For example, searching “SEO services near me” on Google will produce several websites that promote that service, or searching “dog pictures” will produce various pictures of dogs and websites catered to dog lovers. If a keyword is related to your business, then chances are that Google will display your website for the user performing the search.

SEO keywords, in particular, are used in your website’s content to make you more “searchable” or “visible” on the Internet. With SEO-friendly keywords, the target is to produce keywords related to your website so that users can find your business using various search engines. This, in turn, places you on a wider field of vision for possible visitors, which generates more organic traffic.

Without using proper SEO-friendly keywords, your business website may not be as visible as expected, which fails in its purpose of generating leads. Appropriate keywords and keyphrases added into high-quality content will make your website an authority on a particular topic or industry, ultimately increasing your rankings on Google. As a result, high rankings bring you closer to the front page, and front-page results get the most traffic.

How do you find keywords?

Using a random phrase as a keyword is not effective because there is actually a particular science to the use and formulation of appropriate terms. Keyword strength is generally rated according to its relevancy to a topic and frequency of use on search engines, so finding usable ones can be a tedious process.

Thankfully, numerous SEO tools and services are available to help you make some more informed decisions regarding your keyword use. There are some free and easy-to-use methods of assessing its usability in your website’s SEO. Using Google’s Auto-suggest function is one cheap and conservative way to check for commonly searched phrases and questions while using Google Trends can compare the keyword’s search frequency over a certain period.

Using paid SEO services, however, can really furnish your business website’s keyword usage. The SEO software Moz has a highly-effective keyword planner tool available online. Google also has a paid tool, which is Google Keyword Planner, a tool that finds relevant keywords on particular topics. However, there have been users who commented that it is not as effective as most other research tools.


The value of your keywords is only as good as its usage. A long list of researched keywords is ineffective if you can not incorporate them into your content. Pick out a few relevant ones that are applicable to your content, and use it carefully. Keep in mind that using keywords too much would be “keyword stuffing,” a phenomenon that can cause your content to be flagged as poor content.

Looking for an SEO partner to help you rank online? Check out our 7 days for $7 trial! We provide access to our SEO software, reports, keyword recommendations & a custom article from our content team.